WW Sponsorship

About WW Sponsorship

WW Sponsorship is a global event sponsorship agency and sponsorship sales consulting firm dedicated to helping organizations unlock the full revenue potential of their sponsorship programs. Founded in 2013 by Walter Willett, the agency has spent over a decade empowering event organizers, associations, nonprofits, venues, and brand partners to build smarter sponsorship strategies, secure high-value sponsors, and generate sustainable new revenue streams. With a team of seasoned industry specialists and a proven track record across some of the world's most diverse event formats, WW Sponsorship stands as a trusted partner for organizations at every stage of their sponsorship journey — from first-time program builds to multi-million-dollar national and international campaigns. What WW Sponsorship Does At its core, WW Sponsorship is a full-service sponsorship sales agency that covers every stage of the sponsorship lifecycle. Rather than offering generic advice or one-size-fits-all packages, the agency designs and executes tailored sponsorship programs built around each client's specific goals, audience, and sector. Services span strategic assessment and program design, sponsorship package creation, targeted sales outreach, campaign management, executive coaching, staff training, brokerage, and sponsorship matchmaking — giving clients the flexibility to engage WW Sponsorship as a full outsourced sales partner, a strategic consultant, or a training provider for their in-house teams. Core Services WW Sponsorship's service offering is organized around the key pillars of sponsorship sales and strategy: Event Sponsorship Sales — End-to-end sponsorship sales management for live, hybrid, and virtual events, including prospect identification, outreach, negotiation, and close. The agency acts as an extension of the client's sales team, bringing proven outreach systems and industry relationships to secure sponsors that align with the event's brand and audience. Exhibition and Trade Show Sales — Specialist sales support for exhibitions and trade shows, helping organizers attract the right exhibitors and sponsors to maximize floor revenue and brand value. Title Sponsorship and Naming Rights — Strategic consulting and sales execution for high-value naming rights deals across venues, events, and properties, covering valuation, package structuring, prospect targeting, and deal negotiation. Virtual Event Sponsorship — Sponsorship strategy and sales tailored specifically to digital and 3D virtual event environments, helping organizers monetize online audiences and deliver measurable value to virtual sponsors. Hospitality Solutions — Consulting and execution support for hospitality-driven sponsorship activations, helping brands and event partners maximize experiential value and relationship-building opportunities. Sponsor Genius — WW Sponsorship's proprietary training and coaching program designed to build in-house sponsorship sales capability within client organizations. Sponsor Genius equips staff and sales teams with the tools, frameworks, and techniques needed to identify, pitch, close, and retain sponsors independently. Consulting, Advisory, and GAP Analysis — Strategic consulting engagements covering sponsorship program audits, GAP analysis reviews, revenue modeling, and advisory services for organizations looking to benchmark their current programs and identify growth opportunities. Brokerage and Matchmaking — Direct brokerage services connecting events and properties with aligned brand partners, including custom sponsorship matchmaking and appointment setting for sporting events, trade associations, and large-scale exhibitions. Markets Served WW Sponsorship works across a wide and diverse range of event types and industry sectors, including B2B conferences and business events, associations and nonprofit organizations, festivals and cultural events, consumer trade shows, venues seeking naming rights partners, sporting events and sports media companies, podcasts and digital influencer properties, 3D virtual events, and culture and heritage organizations. This breadth of market experience allows the agency to bring cross-sector insight to every engagement — applying lessons from high-budget international trade association mandates to smaller charitable festival programs, and vice versa.

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